What is the most important next step to improving your recruitment and selection process? A straight forward and effective way to quickly analyze your current situation is to put a SWOT framework for recruiting strategy to use. I like this framework because it is easy to use and expediently identifies both internal (strengths and weaknesses) and external (opportunities and threats) factors that are affecting your results.
Step number one is to identify the strengths and weaknesses of your company’s current recruitment and selection process. The eleven factors below are bolded within a positive statement about them. After reading each statement, simply note whether or not that statement is mostly true or not for your recruitment situation. It is better in this exercise to lean conservative in your judgment and to not over-estimate effectiveness where there is doubt – but do give credit where credit is due! It is then very simple to separate the factors into respective strengths and weaknesses. Here we go:
(It is also easy to add to these factors, as long as additions have comparable importance in terms of how they might impact your particular recruiting results.)
Next, following the same approach as above, identify the external opportunities and threats posed by the talent marketplace and your talent competitors by reading these statements and categorizing them:
Following this exercise, stand back and see what you have uncovered.
The internal strengths you have identified can be used to take advantage of applicable external opportunities and to help minimize threats that are being faced. The biggest value will often be in isolating weaknesses. Addressing weaknesses is at the heart of your near-term recruiting strategy with the goal being to minimize, neutralize or, ideally, reverse them. Reversing a weakness adds to the strengths that will enable opportunistic activities and decrease risk.
Identifying the “what” is the first step toward organizing to improve the recruiting process. Diving deeper into the “why” (weaknesses exist), and how to correct them is the focus of internal consulting teams or expert 3rd party talent acquisition process improvement experts.
This simple tool can add to your insight on how to attract top talent and improve the results of your human resources organization.
You may also want to read Recruitment Audit Tips: 3 Suggestions for Success and Talent Acquisition Audit: Six Signs that You Need One.