Lynne’s know-how incorporates years of behavioral science and marketing strategy expertise with battle-tested implementation plans and tactics. She’s passionate about blending traditional marketing rigor with the realities of today's talent marketplace, and uses data to evaluate outcomes and guide continuous improvement efforts.
Prior to joining TGA, Lynne was a senior leader with Luckie Creative for 18 years, leading creative and content strategy, brand planning, product positioning, social media strategy, and content planning and delivery across dozens of industries. During her time there, she led the development of award-winning launch, acquisition, engagement and retention initiatives across many organizations.
Lynne holds a BA in Sociology from Vassar College and splits her time between Atlanta and Cape Cod.